In his book The Infinite Game, Simon Sinek introduces a transformative concept that challenges traditional business thinking. Drawing from James P. Carse’s distinction between finite and infinite games, Sinek explains that while finite games, like chess or football, have clear rules, known players, and a defined endpoint, infinite games, such as business and politics, are ongoing, with no fixed rules or endpoint. The goal in an infinite game is not to win but to keep playing and to perpetuate the game.
Microsoft vs. Apple: A Tale of Two Mindsets
In a compelling example, Sinek contrasts Microsoft and Apple to illustrate the difference between finite and infinite mindsets. Microsoft, he argues, often focuses on beating Apple, a finite approach. In contrast, Apple plays the infinite game, constantly innovating and striving to make their products better than they were yesterday, without fixating on their competition. This mindset allows Apple to remain resilient, adaptable, and continuously relevant in the ever-evolving tech landscape.
Resonant Technology Partners and the Infinite Game
At Resonant Technology Partners, we have fully embraced the infinite game philosophy. We are not competing with other IT providers; instead, we are competing with ourselves. Every day, we ask how we can improve our services, take better care of our customers, and find new solutions to advance our mission. This approach has earned us the nickname “the Rainbow-Colored Unicorn in IT,” symbolizing our unique and innovative approach to IT services.
Our commitment to the infinite game is evident in our relentless focus on customer satisfaction and continuous improvement. We strive to outdo ourselves, ensuring that our clients receive the best possible service. This mindset has driven our engineers to solve persistent problems in the IT industry, such as confusing IT bills. By creating a simple process chart, we have made it easy for clients to understand what services are billable versus included in their managed services agreement, reducing confusion and enhancing transparency.
The Infinite Game Philosophy
Essentially, we are not competing with other IT providers; instead, we are playing the Infinite Game, a concept popularized by Simon Sinek. We compete with ourselves, asking every day how we can make our services better than they were yesterday.
How can we take care of our customers better than we did yesterday? How do we find new solutions to advance our calling, cause, purpose, or belief? This is one reason we call our company the Rainbow-Colored Unicorn in IT. This powerful belief has driven employees to solve problems that have persisted in the IT services industry.
Are You Playing the Infinite Game?
After reading this, ask yourself: Is my current IT provider in the running to be the Best Managed Services Provider on the Planet? Are they playing the infinite game and competing with themselves? Are their IT bills confusing, and do they chastise your staff? If your answers aren’t satisfactory, I challenge you to contact us.
See for yourself if we’re truly the Rainbow-Colored Unicorn in IT, striving to be the Best Managed Services Provider on the Planet.
By adopting the infinite game mindset, you can ensure your business remains resilient, innovative, and continuously relevant. Don’t just win battles—outlast your competitors and win the war.
David Walter is an author, speaker, and sales trainer. His claim to fame came from a cold-calling hot steak, during which he set 15 appointments a day for six months straight. He later ran a marketing call center, helping companies make millions. His book is a # 1 Best-seller on Amazon. He is now the VP of Growth at Resonant Technology Partners, a Lyra Technology Group Company.